Meet Jennifer Lyle • Creator of Lush Yummies Pie Co.
Meet Lush Yummies CEO Jennifer Lyle (above).
Tangy, creamy, sour and sweet…Detroit Lush Yummies Pie Co Lemon “Butta” pies are hands down one of my favorite local dessert/baked goods companies. The iconic recipe is made by my new friend Jennifer Lyle using lemons, loads of melted butter, sugar and other goodies, then it’s baked in a handmade crust!
I’ve been taking these bad boys to Thanksgiving for years - Only now, you can purchase the desserts in a tasty, grab-and-go cup form starting Sept. 19 on her website!! Get ready to try one of the best desserts of all time.
The cups will have the same great taste as Jen’s iconic pies, and the story of why she’s shifted her business model to Cups is a legendary one. Jennifer pivoted her business to mostly e-commerce during Covid when she lost most of her wholesale customers because pies weren’t essential products in 2020.
2020 was a tough year for her, but she never gave up. Through networking and shifting her product strategy, she used that tough year as fuel to keep going and was able to get her sweet treats in front of a number of celebrity clients, eventually leading to her being included on Oprah’s Favorite Things in 2020! She also was featured on QVC :) where she learned all about the tricky business of shipping one’s product.
I encourage you all to show this business some love on September 19th when the Cups launch because Jennifer is living proof that as long as you never give up, adapt, and listen to your customers then you WILL find success. I can’t wait to try the fourth generation of her product on the official release date: September 19th = the Butta Cup Collection. Visit www.lushyummiespie.com to get yours.
